Guides
Practical marketing guides for small businesses
Honest, actionable advice for your listing photos and texts. No magic formulas. Leer en español
How to take photos that sell on Airbnb and Booking
Lighting, tidiness, framing, and the ideal photo order to make your listing stand out on Airbnb and Booking.
5 min read
Virtual home staging: what it is and when to disclose it
Furnishing an empty room with AI helps sell or rent, provided you disclose it clearly.
5 min read
How to write the title and description for your Airbnb listing
Title, description by sections and phrases to avoid so that your listing is clear and honest.
5 min read
Checklist of photos for your holiday accommodation: A step-by-step guide by room
Discover which photos must not be missing from your listing and how to organise your gallery to improve bookings.
5 min read
How to photograph your vacation apartment with your mobile: a step-by-step guide
Discover how to make the most of your mobile camera so that your listing stands out on Airbnb or Booking.
5 min read
Seasonal photos for your listing: how to adapt your home to summer and winter
Visually adapt your listing to every season to attract guests all year round with realistic and honest photos.
5 min read
Guide to traveler registration and basic regulations for tourist rentals in Spain
Everything you need to know about basic regulations for holiday rentals in Spain and traveler registration.
5 min read
How to manage multiple holiday rentals efficiently: A practical guide to organisation
Strategies for managing multiple properties without the chaos: file organisation, calendars, and your own brand.
4 min read
Food delivery photos: Glovo, Uber Eats and Just Eat
What makes a dish photo whet the appetite on a delivery app, and how to achieve it without a studio.
4 min read
Product photography for Amazon and Shopify without a studio
White background, angles, context images, and details: everything a selling product page needs.
4 min read
How to create a logo with AI, step by step
From briefing to final file: how to use AI to get a useful, readable logo coherent with your brand.
4 min read
YouTube thumbnails that get clicks (no clickbait)
One idea, high contrast and little text: the principles of a thumbnail that invites clicking without deceiving.
4 min read
How to plan a monthly content calendar for your small business
A four-step method to plan the whole month in one afternoon, without posting for the sake of it.
2 min read
Product photos with your phone: a practical guide for small businesses
Everything you need for clean, consistent product photos with a phone and a window.
1 min read
Google Business Profile: a basic guide for local businesses
The basics to keep your Google profile complete, consistent and up to date.
1 min read
Basic brand kit: the minimum for your business to look consistent
Five pieces that make everything you publish look like it comes from the same business.
1 min read
How to repurpose one piece of content across channels without repeating yourself
One idea, several pieces: how to adapt instead of copy-pasting.
1 min read
Emailing your customers without ending up in spam: a basic guide
The basics for writing to your customers with permission, usefully and without looking like spam.
1 min read